Hi! I’m Samanta (nope, no H), a visual communicator for an eye for creative strategy. Throughout my third year I found my passion for scrutinising and analysing creative ideas. This led me to explore creative strategy as a career path. I put these skills into practice and created a Gymshark campaign “We have your back” which was praised by a current marketing team member at Gymshark. Apart from strategy I am qualified to communicate my ideas effectively through a wide range of media. My particular favourites are copywriting and moving image. This is highlighted in my favourite of project this year - the Top Trumps 2000’s themed campaign. The big idea for this project was to create a new pack of Top Trumps - a y2k drinking game edition. This game would be distributed at mainstream music festivals. I really enjoyed exploring the y2k era, and all(!!!) the tacky that comes with it. After my studies I would like to explore strategy further and continue to widen my skillset.