I am a creative communicator, driven by the desire to make a positive difference to people's lives without causing detriment to the planet. I am also obsessed with pushing boundaries and challenging preconceived notions. For example, why should a fragrance concept be limited to its smell? How about a fragrance that simultaneously challenges the national food waste problem? Or take podcasts, why not put them in the metaverse and offer an interactive and shared listening experience that builds community? These are just a couple of ideas I have conceptualised and created, both of which can be explored in more detail in my portfolio. In my future work, I look forward to continuing to create and execute concepts that prioritise people and the planet, specifically within the fashion industry - an industry that has long been a passion of mine and provided me much joy and excitement.