I've always said I have a way with words, but that only adds pressure to make this sound good. When working on a project a lot of my ideas are driven by humour, I love that design has the power to entertain and change someone's day in a few seconds. The impact of my work is something I always try to consider, which has led me to my favourite project this year 'A Touching Vision', surrounding visual impairment and walking. I also have a strong interest in copywriting, working with words is something I really enjoy and I try to reflect this throughout all of my projects. Whether it's writing a story about sperm, or the brand identity for an air purifier, using language feels natural to me. Looking forward, I would love the opportunity to work in a studio with a copywriter and learn more about the role within a studio environment. I thought I'd also pencil in that I'm a 2022 D&AD New Blood Awards Winner.