My name is Justine Spencer, I am a professional visual communicator and storyteller, soon to graduate from Nottingham Trent University. I’m a bright, vibrant and proactive individual who has undertaken a wide variety of projects within varying industries. I was specially selected to meet with founder Paul Smith twice, to share and discuss my work, illustrating my diligence and personability. I’m tenacious and experimental creative whose ideas will always push the boundaries of any brief. My skills and aspirations lie within creative direction, styling and photography, shown through my proposed streetwear brand ‘PrettyCool’. This brand aims to expand the streetwear community by tapping into consumers mentality through colour and nostalgia in each tracksuit. My work centres around self-expression, encouraging consumers to embrace individual identity which will continue into my future career.