Jen Tooke
Hello, I am Jen. A multi-disciplined designer with a focus on branding and graphics. Coming from a product design background my work is very consumer driven. I have also got an interest in sustainability and try and use it within my work. I feel that this is currently a major trend and we, as designers, have an important role to play. My MA project Balam is a sustainable, premium brand that keeps the history of chocolate at its core. Balam means Jaguar in Mayan culture, linking to the Cocoa Goddess Ixcacao. The idea was to create an experience that allows consumers to learn, taste and see the process of chocolate and its origins. The design of this packaging allows it to be 100% biodegradable and the durable bag, as its not heavily branded, allows the consumer to reuse it. Creating a fully transparent brand. Finishing my masters, I am keen to learn more. I would love to be able to work as part of a team within a branding agency, which allows me to grow and develop my skills further.
MA Branding and Identity