I'm a multi-disciplinary designer interested in branding, copywriting, and editorial. I would say my main strength would be the generation of innovative conceptual ideas creating meaningful and exciting design solutions and experiences, no matter how different the briefs are from one another. My projects vary from; creating a whole new brand for a Vegan food festival and bringing it to life, designing a physical artefact based on my dissertation about Islamic architecture, and inventing a sustainable way of taking prescribed medication that adheres to the circular economy principles. My curiosity guides my work through a load of concepts at the start of each project; before calming down and refining the most effective ideas. I aim to keep this part of design flourishing and hope to use this passion in the future to solve problems with unique and pioneering concepts.