My name is Han Jingchen. I focused on the research and expansion of different directions and fields of brand design throughout my work. My work can be divided into three main directions. The first direction is the use of diversified and innovative methods in the exploration and transgression of traditional methods of brand design, and trying to encourage the thinking of mass audiences to consider issues within society through the use of brand design. The second direction of my work focuses on breaking through the possibilities of using materials on the basis of traditional brand design. The third direction is how to use interactive installation art in the critical analysis and exposure of problems within society.