I am Daneesha. I am an agile and enthusiastic marketer. Awarded the Studentship/Leadership 2021 Award, I possess creativity, empathy, and the ability to inspire others. My strength lies in creating integrated marketing strategies, strategic decision-making, and using research skills to identify significant trends or shifts in consumer behaviour and their likely consequences on fashion and lifestyle industries. My dissertation project employs a Feminist lens to demonstrate the damaging effects of menstrual stigma and used key insights to develop an innovative strategic business plan. Identifying as a Feminist, I will continue to engage in academia, use my voice to illuminate injustice, and explore how I can use my skills to support marginalised groups.