Aware, Inquisitive and Playful. I am an unapologetic creative striving to innovate wherever possible. My FCP undergraduate study at Nottingham Trent has been an exciting creative journey during which I’ve developed broad ranging creative design and communication skills, always grounded in how they might be applied to real world brands and campaigns. I am personally passionate about branding and digital arts where I can create a narrative for the consumer to get immersed in. For my self-devised dissertation, I created an innovative visual brand ‘Wednesdays’, which used positive affirmation and personal wellbeing to connect to mid-size consumers who are largely invisible in mainstream fashion. I wanted to demonstrate the power of visual communication and push boundaries within the body positivity market. Going forward I want to work in the industry for a creative agency or within an inhouse communications team, creating that perfect brand connection and narrative.