As Chinese society develops, the demand for women's rights is growing. However, more violations of women's rights have come to light. Under the banner of women's rights, some people deceive women and even use them as a symbol of money-making. Among other things, I found that some food advertisements had gender-specific advertising messages in order to target a single consumer. I believe that these gender distinctions should not exist, so I have designed this project to expose the gender discrimination that exists in contemporary Chinese society.
In this project, I pretend to be a food company that is deceiving consumers. I designed a menu and advertisements for my company.